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The Nature Conservancy Launches All Hands on Earth Music Campaign Featuring Exclusive Performances from Glen Hansard, Raphael Saadiq & Tha Boogie and Tinariwen

Entertainment Weekly, BoingBoing and National Geographic Team with The Nature Conservancy for Exclusive Premieres


Arlington, VA | October 03, 2012

The Nature Conservancy is launching its All Hands On Earth music campaign, which seeks to inspire fans to take every day actions to protect the lands and waters on which we all depend, with a trio of exclusive performance videos today. Entertainment Weekly is premiering Raphael Saadiq & Tha Boogie, while BoingBoing is featuring Glen Hansard, and National Geographic hosts Tinariwen.

In addition to today's premieres, a slew of artists including Ryan Bingham, Portugal. The Man, Abigail Washburn & Kai Welch and Xavier Rudd among others have lent their talents for the campaign, performing exclusive sessions and speaking about their passion for protecting the environment. The videos are the work of award-winning filmmakers Josh Taft (Nas, A Tribe Called Quest, Pearl Jam and Alice in Chains) and Dokument Films' David Serota (Levis, Amnesty International, Patagonia). Stay tuned for more premieres in this brand new series.

The Nature Conservancy has also been engaging music fans around the country this year at festivals like Lollapalooza and Austin City Limits.

"Growing a conservation movement is critical if we are to succeed in uniting the next generation of environmental stewards," says Geof Rochester, chief marketing officer for the Conservancy. "Our goal with All Hands Music is to engage people and inspire action. The Nature Conservancy is well-positioned to produce real, meaningful and measurable results. We are thrilled to be joined by an amazing array of socially conscious artists who are helping to drive this campaign and ensure the future of a healthy planet."


The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.

Contact information

Carrie Tolles
Shore Fire Media
ctolles@shorefire.com


Anthony D'Amato
Shore Fire Media
adamato@shorefire.com


Matt Hanks
Shore Fire Media
mhanks@shorefire.com


Christine Broda-Bahm
The Nature Conservancy
cbrodabahm@tnc.org


Nicole Levins
The Nature Conservancy
nlevins@tnc.org

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