The Nature Conservancy. Protecting nature. Preserving life.™

The Nature Conservancy is launching its All Hands On Earth music campaign, which seeks to inspire fans to take every day actions to protect the lands and waters on which we all depend, with a trio of exclusive performance videos today. Entertainment Weekly is premiering Raphael Saadiq & Tha Boogie, while BoingBoing is featuring Glen Hansard, and National Geographic hosts Tinariwen.

In addition to today's premieres, a slew of artists including Ryan Bingham, Portugal. The Man, Abigail Washburn & Kai Welch and Xavier Rudd among others have lent their talents for the campaign, performing exclusive sessions and speaking about their passion for protecting the environment. The videos are the work of award-winning filmmakers Josh Taft (Nas, A Tribe Called Quest, Pearl Jam and Alice in Chains) and Dokument Films' David Serota (Levis, Amnesty International, Patagonia). Stay tuned for more premieres in this brand new series.

The Nature Conservancy has also been engaging music fans around the country this year at festivals like Lollapalooza and Austin City Limits.

"Growing a conservation movement is critical if we are to succeed in uniting the next generation of environmental stewards," says Geof Rochester, chief marketing officer for the Conservancy. "Our goal with All Hands Music is to engage people and inspire action. The Nature Conservancy is well-positioned to produce real, meaningful and measurable results. We are thrilled to be joined by an amazing array of socially conscious artists who are helping to drive this campaign and ensure the future of a healthy planet."