The Nature Conservancy Joins Hands with Edward Sharpe and the Magnetic Zeros
New PSA is latest collaboration between conservation organization and chart-topping music artist.
Arlington, VA | November 05, 2013
The Nature Conservancy has released a new public service announcement featuring music from Edward Sharpe and the Magnetic Zeros highlighting the impact that individuals can have on global conservation efforts. Featuring the group’s hit single “Home” and filmed by Emmy-nominated creative agency Curtis Birch, the PSA is airing in the United States as well as internationally.
The PSA marks the beginning of a new partnership with Edward Sharpe in which the band has opened its catalogue to the leading conservation organization to bring attention to the Conservancy’s initiatives to protect the Earth’s natural resources. “Artists like Edward Sharpe are offering their chart-topping music to underscore the hard work that The Nature Conservancy is doing for the planet,” noted The Nature Conservancy Chief Marketing Officer Geof Rochester.
The Edward Sharpe partnership is the latest collaboration for The Nature Conservancy, which fosters relationships with world-renowned entertainment brands—including hip-hop duo Macklemore and Ryan Lewis, Blind Pilot and Portugal. The Man—as the organization repositions itself to connect with a younger demographic.
“Partnering with mega brands and influential artists such as Jason Mraz and Edward Sharpe allows The Nature Conservancy to bring our message directly to the consumer, which is the most effective way to illicit positive change,” Rochester continued. “These partnerships allow us to influence the next generation to take an interest in global conservation efforts and understand that small actions add up to large global impacts.”
For these artists, partnering with nonprofits gives them the ability to use their music to influence change in the world and support initiatives they care about. Ed Sharpe and the Magnetic Zeros’ partnership was the result of the band’s newly created Big Sun Foundation—a nonprofit organization that believes in the power of unified community and supports many charities that align with Nature Conservancy initiatives.
To view the PSA featuring “Home” by Edward Sharpe and the Magnetic Zeros, visit: http://www.youtube.com/watch?v=VOoXAScrjXg.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.