Nationwide Survey Finds Nature Conservancy One of the Most Trusted Organizations
Harris Interactive® finds 76 percent of those familiar with The Nature Conservancy trust the organization
Arlington, VA | January 22, 2010
In a survey conducted last month, Harris Interactive®, a worldwide market research company, found The American Red Cross and The Nature Conservancy to be the top two most trusted organizations among 12 leading nonprofit organizations, think tanks and associations. According to Harris, 76 percent of those familiar with the Conservancy said they trusted the organization.
In a news release announcing the results of the survey, Harris said, “The American Red Cross and The Nature Conservancy receive very high marks for being trusted.”
According to the Harris survey, 38 percent of Americans say they are familiar with The Nature Conservancy.
“The Conservancy’s deep commitment to accountability and transparency is reflected in these findings, I believe,” said Begoña Vázquez-Santos, the Conservancy’s Director of Membership. “We’re increasingly focused on using multiple channels to communicate with new and existing supporters, to show them how their involvement is helping to find effective solutions and expand the scope and scale of conservation on local and global levels.”
This Harris Poll ® was conducted online within the United States December 7 and 14, 2009 among 2,276 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
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In a survey conducted last month, Harris Interactive®, a worldwide market research company, found The Nature Conservancy to be one of the most trusted organization among 12 leading nonprofit organizations, think tanks and associations.
Who We Are: About The Nature Conservancy
The mission of The Nature Conservancy is to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.
As a charity, The Nature Conservancy holds itself accountable to its members, the public and all creatures that have a stake in the preservation of the world's natural resources.
Conservation Success: The Nature Conservancy's Success Stories
Interested in learning more about The Nature Conservancy's successes in the places you care about? Read more about how The Nature Conservancy's work has been expanding the scope, scale and pace of conservation since 1951.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.