Macy's Raises Over $3 Million to Protect the Brazilian Amazon Rainforest

Goal to Raise $1 Million Is Tripled to Help Protect Largest, Most Diverse Rainforest on Earth

Arlington, VA | June 14, 2012

The Nature Conservancy announced today that Macy’s “Give, Get, and Save the Rainforest” shopping pass promotion has helped raise more than $3 million for conservation efforts in the largest remaining tropical forest on our planet. Macy’s “Give, Get and Save the Rainforest” program launched on May 13 and was part of the retailer’s Brasil: A Magical Journey campaign.

“We are thrilled with the results of this campaign,” said Dr. M. Sanjayan, lead scientist for The Nature Conservancy and CBS Network News, Science and Environment Contributor. “Our on the ground efforts in the Amazon Rainforest are benefiting greatly from this partnership, and through this promotion, we are substantially raising awareness and support for the environment and our planet."

Macy’s Brasil: A Magical Journey tribute launched this spring with the aim of capturing the spirit of this rich and intriguing culture through specially curated in-store shops, collaborations with well-known Brazilian fashion designers, Brazil-themed events in stores and the fundraising program to benefit The Nature Conservancy’s efforts to protect the Amazon Rainforest. The $3 million was raised through the sales of a $3 shopping pass from May 13-31 in Macy’s stores across the country. Macy’s contributed 100 percent of every $3 to the Conservancy.

In addition, 10 percent of the sale price of every product sold through July 15 within Macy’s “O Mercado”—a specially-curated shop featuring merchandise from Brazil and inspired by Brazil in approximately 300 Macy’s stores nationwide and on—will also benefit The Nature Conservancy’s work in the Brazilian Amazon.

“We are thrilled with this enthusiastic response from our stores and our customers and are excited to make such a significant contribution to The Nature Conservancy’s important work in the Brazilian Amazon Rainforest,” said Martine Reardon, chief marketing officer for Macy’s.

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Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

From fashion to entertainment, take a journey with Macy’s this spring and uncover the magic of Brazil! For more information about Macy’s Brasil tribute, including hi-res images, please visit

The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. Visit The Nature Conservancy on the web at To learn about the Conservancy’s global initiatives, visit To keep up with current Conservancy news, follow @nature_press on Twitter.

Contact information

Geraldine Henrich-Koenis
The Nature Conservancy

Holly Thomas

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