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In Honor of World Elephant Day, Martin D-28 Guitar Autographed by Paul McCartney to #SaveElephants

Signed left-handed guitar benefits The Nature Conservancy


Arlington, VA | August 12, 2014


One of the most beloved Singer/Songwriters of all time is helping save one of the world’s most beloved species in honor of World Elephant Day.

The Nature Conservancy will auction a Martin D-28 (left-handed) guitar autographed by Sir Paul McCartney provided by Martin Guitar, founding sponsor of The Nature Conservancy’s #SaveElephants initiative tomorrow at 9 am. You can learn more about bidding on this one of a kind guitar at http://bit.ly/1yr1npS

Sir Paul has worked passionately for decades to make the world a better place for animals. In a nod to Woody Guthrie’s famous guitar, Sir Paul wrote “This Guitar Saves Elephants” on this gorgeous Martin D-28 that is left-handed like Sir Paul plays. A fitting slogan since the funds raised will be directed to The Nature Conservancy’s African Elephant Initiative, a global effort to work with partners in Africa, China, and elsewhere to increase security for elephants on the ground and to reduce demand for ivory.

“To have Sir Paul’s support and working with Martin Guitar is a real honor,” said David Banks, Managing Director, Africa Program, The Nature Conservancy. “This caliber of collaboration will make a difference to help end the worst poaching crisis in history.”

It’s estimated that there were 1.2 million elephants in Africa in 1980. Now only about 430,000 remain, with an estimated 20,000 elephants killed last year alone for their tusks.*

"The Martin Guitar Company has been concerned about the African Elephant ivory poaching for over 45 years. We believe that everyone can make a difference to help save these magnificent animals. Joining forces with The Nature Conservancy on their #SaveElephants initiative has been very gratifying to everyone involved and having one of the most celebrated and recognizable Singer/Songwriters of our time sign our donated D-28 has exceeded our expectations," says Amani Duncan V.P., Brand Marketing for Martin Guitar. "We are thrilled the proceeds raised will continue to fund the critical work of those brave souls on the front lines working every day to make a difference."

If the guitar is out of your budget range, you can still make a difference for elephants. With the click of a button, people can join the herd and help rally more support for elephants at www.nature.org/elephants.

The Nature Conservancy is working with many partners to protect elephants through a holistic approach that addresses both the supply and demand side of the ivory crisis. Most illegal ivory is trafficked to Asian countries, most notably China, where they are carved into chopsticks, bracelets, and other items. Unfortunately, there is widespread misinformation, leaving many Chinese consumers unaware of the truth about the origins of ivory, so The Nature Conservancy is working with some of the most influential private sector leaders in China to educate consumers and erode the prestige of ivory. At the same time, the Conservancy is working with partners in Africa to increase security forces, expand conservation areas, and importantly, tackle the root cause of poaching: poverty and instability. The only way to protect elephants long-term is to provide conservation incentives to the people who live among them.

*Report issued by the CITES Monitoring Illegal Killing in Elephants (MIKE) programme and the Elephant Trade Information System (ETIS) in July 2014.

About Martin Guitar’s Commitment to Elephants

Thanks to the efforts of Martin Guitar, a long list of award-winning Artists are helping raise funds and rally support for The Nature Conservancy’s work with partners to protect elephants. Martin has also provided five custom elephant-themed guitars for use in raising funds and rallying support for elephants.

Martin Guitar has been concerned about the poaching of African elephants since the early 1970s when it made the choice to start phasing out elephant ivory on its instruments. In 2013, Martin Guitar stopped using Preserved Mammoth Ivory (PMI) on its instruments and proudly states that PMI, like elephant ivory before, has been completely removed from its supply chain and is no longer used on any guitar model it manufactures. Learn more about Martin Guitar’s responsible guitar building and their commitment to the environment at http://www.martinguitar.com/about-martin/save-elephants.html and http://www.martinguitar.com/about-martin/commitment-to-the-environment.html.


The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org

Contact information

Kathleen Goldstein
The Nature Conservancy
(202) 841-0295
kgoldstein@greenfishcommunications.com


Brian Moriarty
Martin Guitar
(212) 981-5252
Brian_moriarty@dkcnews.com

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