Why are the organizations merging?
A merger makes strategic sense for both organizations. After thorough analysis, Rare and The Nature Conservancy (TNC) leadership and Board members determined that joining forces enables the two organizations to accomplish greater conservation outcomes, at a much faster rate, together than could be accomplished as separate entities.
With Rare’s experience in inspiring behavior change in communities around the world and TNC’s applied conservation science, expertise and relationships with key influencers in government and the private sector, the combination will be unparalleled in conservation. By tightly aligning complementary strategies in fisheries, freshwater, and natural systems protection, the combined organization will be able to deliver greater conservation results for people and nature, as well as the donors and partners with whom we work.
What is Rare?
You can read about Rare on the organization’s Web site.
Rare inspires change so people and nature thrive.
Rare believes that conservation is about people. True, most environmental problems stem from human activity, but people also wield the solutions.
Rare concentrates on finding and replicating proven solutions to many of the world’s biggest environmental challenges. Rare’s mantra is find what works and then repeat.
Core to that approach is Rare’s insight that individuals and communities are motivated as much by emotion as by reason. Thus conservationists must become as skilled in social science as biological science. This is the rationale behind Rare’s signature Pride campaigns.
Rare trains local leaders to run Pride campaigns that employ proven social science methods typically reserved for the marketing and advertising industries to inspire people to adopt conservation solutions and empower them to make those solutions their own. By appealing to both hearts and minds, Rare’s proven approach accelerates the adoption and increases the sustainability of the solutions.
Rare and its partners have conducted over 250 Pride campaigns in more than 50 countries, empowering local communities to become natural asset managers across the Caribbean and Latin America and Africa to Asia.
What is The Nature Conservancy?
The Nature Conservancy is a global conservation organization known for its focus on cross-sector collaboration and getting things done for the benefit of people and nature. TNC’s mission is to protect the lands and waters on which all life depends.
First established in 1951, The Nature Conservancy has grown from the pioneer land trust in the United States to one of the world’s most trusted and effective global conservation organizations. Building productive partnerships with all sectors of society, from companies to indigenous communities, the Conservancy has protected 120 million acres of land, over 5,000 miles of rivers and 100 marine areas around the world.
A few quick facts:
The Nature Conservancy has grown to be one of the world’s largest marine conservation organizations with more than 300 marine staff, scientists and policy experts distributed across all coastal states in the U.S. and over 25 countries in the Caribbean, Latin America, Asia, and Africa. TNC’s marine strategies span fisheries, large-scale ocean management and restoration and climate adaptation and disaster risk reduction. TNC’s marine programs have established themselves as trusted partners of governments and communities across the globe. TNC enjoys long-term partnerships with multiple important government agencies, including NOAA. The organization has helped conserve some of the world’s most important coastal and marine resources for both people and nature.
Its experience, size and reach make TNC a transformative global leader. With a pragmatic and non-confrontational style, TNC is a trusted advisor to governments, business, private landowners and local communities. The organization’s science-driven and partnership-based approach ensures that it delivers lasting, measurable results that benefit people and nature. TNC’s work exemplifies the value of using local, on-the-ground projects to inform global strategies and policy.
You can read more about TNC on nature.org.
Why is a merger with Rare good for TNC?
TNC has long believed that engaging local people is critical in its efforts to protect the natural systems on which all life depends. Whether it is working with local ranchers to protect wildlife and ways of life or designing ground-breaking water funds in Latin America to ensure the flow of clean, abundant water to cities, TNC has worked with people to design effective and innovative conservation solutions. With Rare’s highly-skilled staff and deep expertise in fostering social change, TNC can take its efforts to the next level and increase the effectiveness of conservation projects around the world.
Additionally, Rare President and CEO Brett Jenks, who is widely recognized as an accomplished leader, will serve as TNC’s executive vice president and lead the Conservancy’s Restoring our Oceans Global Challenge as the managing director of our Global Marine Team. His leadership and the addition of Rare’s entrepreneurialism and Pride campaign discipline will enable TNC to build on its top-notch marine and terrestrial conservation programs by significantly expanding the resources and expertise in social marketing, community outreach and education and behavioral change to increase support among local communities for conservation.
Why is a merger with TNC good for Rare?
Joining forces with TNC provides Rare with the additional resources, geographic reach, and science, policy and field capacity to accelerate the scaling up of its award-winning Pride social change campaigns and related programs, which are locally-led campaigns aimed at inspiring and empowering communities to conserve their natural resources.
Both organizations believe strongly in the Pride campaign approach. Rare’s work with its suite of partners to restore near-shore fisheries throughout the developing tropics complements the Conservancy’s existing marine and fisheries strategies. Merging will enable the combined organization and its partners to rapidly scale up Pride campaigns.
Further, the cultures of both organizations are centered on innovation, agility, entrepreneurship and measureable results. As a unique, independent unit of TNC, Rare will retain its own identity and independence, yet it will benefit from the vast knowledge, expertise and relationships TNC has assembled over its 62-year history.
With the world’s population estimated to reach nine billion by 2050, nature’s benefits upon which we all rely are becoming scarcer. The timing of this merger is right because of the urgency and opportunity to make big conservation gains now around the world. There is an increasing awareness and support for addressing the threats to the natural systems we all depend on, including fisheries, coasts and other marine systems. In addition, both Rare and TNC have recently completed organizational strategic planning/program development processes that set highly ambitious goals for their fisheries and ocean programs. These goals are complementary; and when taken together will have an outsized positive impact both on the ocean and the millions who depend on it.
You’ve announced the intent to merge, what happens next?
Implementation teams, comprised of staff and Board members from both organizations, will be created to examine the legal requirements and to develop plans for guiding the merger. The initial focus will be on aligning and advancing program collaborations and accelerating fundraising for these efforts. We do not see significant cost saving available from integrating back-office operations. However, we will develop a plan to fully integrate operations within a reasonable time frame, balancing culture, potential cost synergies, and legal requirements, along with considerations such as TNC’s ongoing systems upgrades. Information on alignment progress will be regularly communicated to all staff from both organizations.
How was the decision to merge made?
Discussions about how to deepen the collaboration between TNC and Rare have been going on among leadership for some time. As those discussions progressed, it became clear that merging had distinct strategic advantages and would allow the organizations to accomplish significantly more together than could be done as separate entities.
A small team comprised of staff, leadership, and board members from Rare and TNC was tasked with examining the opportunity to merge. Following this work, the Boards from both organizations the week of September 16, 2013 separately examined and enthusiastically approved the proposal to merge.
How will Rare be positioned within TNC? Will it retain autonomy?
Rare will be an independent unit of TNC, maintaining its identity and brand, much of the autonomy and entrepreneurial flexibility of a small non-profit, while gaining the support of a large, diverse, well-funded NGO.
Brett Jenks will remain the president and CEO of Rare and will also serve as a TNC executive vice president and will lead the organization’s Global Marine Team.
The intent of aligning Rare in this way is to enable it to retain the innovative, agile and entrepreneurial spirit that has propelled the organization to such rapid growth and documented conservation outcomes.
Rare will be fully integrated into TNC strategic planning so that resources, such as Pride campaigns, are deployed to the priority places where measureable conservation results can be achieved.
Will Rare still use its own logo and brand identity?
Yes. Rare will remain a distinct entity within TNC, utilizing its own brand, logo and identity. The intent in aligning Rare in this way is to enable it to retain the innovative, agile and entrepreneurial spirit that has propelled the organization to such rapid growth and documented conservation outcomes.
In what ways do TNC and Rare currently collaborate?
TNC and Rare have a robust history working together, globally on projects like Solution Search and especially in the field where we have collaborated on multiple Pride Campaigns and fisheries projects.
TNC and Rare also are collaborating on the Solution Search for community-based adaptation to climate change. Solution Search is a contest jointly led by Rare and TNC designed to uncover innovative ways that people around the world are already adapting to the impacts of climate change. Over 88 entries from 37 countries were received this year. You can read more about Solution Search here: http://www.solutionsearch.org/
Tell me more about Mark Tercek.
Mark Tercek is president and CEO of The Nature Conservancy. He is the author of the Washington Post and Publisher’s Weekly bestselling book Nature’s Fortune: How Business and Society Thrive by Investing in Nature. Growing up as a city kid in Cleveland, Mark was a late-bloomer to conservation. It was becoming a parent that sparked his passion for nature. “I want to be able to look my kids in the eye,” he says, “and tell them I did all I could to leave the world a better place.”
A former managing director and Partner for Goldman Sachs, where he spent 24 years, Mark brings deep business experience to his role leading the Conservancy, which he joined in 2008. He is a champion of the idea of natural capital — valuing nature for its own sake as well as for the services it provides for people, such as clean air and water, productive soils and a stable climate.
Read Mark’s full bio.
Tell me more about Brett Jenks.
Brett oversees Rare’s global effort to equip people in the world’s most biologically diverse areas with the tools and motivation they need to protect their natural resources. Brett leads Rare’s organizational development, from strategic planning to program development and fundraising. Under Brett’s leadership, Rare has grown over 2,000 percent; expanded to five continents and reached six million people; formed worldwide partnerships with the leading environmental NGO’s; and received four straight Fast Company magazine’s Social Capitalist Awards, which honors organizations that combine savvy business models with solutions to pressing social needs. Brett has worked in the field of tropical conservation and rural education since 1992. He graduated magna cum laude from the University of Massachusetts and holds an M.B.A. with honors from Georgetown University.
How many employees does Rare have?
Rare has approximately 130 employees.
Where does Rare work? Where are their offices located?
Rare has offices in six global regions: U.S. (headquarters), Mexico, Indonesia, Philippines, China and Micronesia.
Read more about where Rare works.
What is a Pride Campaign?
Motivating people to change behaviors is one of conservation’s most difficult challenges. Rare’s fundamental belief is that individuals and communities are motivated as much by emotion as by reason. That is why the power of pride is so important.
Pride of place, pride in our community, pride in our family. It is manifested everywhere we look: in the face of a parent seeing the exam results of a child; in the roar of the crowd at a sporting event; in the eyes of fishers enforcing their TURF-reserve. Pride drives people to act, to do more, to make sacrifices and to help others.
Rare does not leave success to chance when it comes to tapping into this powerful emotional driver. Rare’s Pride campaigns employ proven social science methods typically reserved for the marketing and advertising industries to inspire local people to adopt conservation solutions and empower them to make those solutions their own.
Rare, however, steps aside to let others lead change. Rare built a world-class training program to enable local conservation leaders to run Pride campaigns around the world. The skills imparted through Rare’s training programs leave a legacy of professional capabilities ranging from project design and management to workshop facilitation and market research. Change endures long after Rare’s direct involvement.
Rare has deployed more than 250 Pride campaigns across 50 countries. For 25 years, Rare’s methods have worked across cultures and geographies so that people and nature thrive.
Meet some of the Rare Fellows who deliver Pride.
Download a detailed brochure on Pride campaigns and methodology.
Here is a simple graphic overview of the Pride methodology.September 23, 2013