Investing In Nature: Land Conservation In Collaboration With Business
William J. Ginn (Island Press / $55)
Harnessing the power of commerce for the good of the Earth is the challenge posed by author William J. Ginn. With a background in both business and conservation (including eight years working on Nature Conservancy forest-conservation projects), Ginn is well-positioned to examine the successes—and failures—of market-based solutions to conservation. Citing practical examples from the Conservancy and elsewhere, he considers new investment approaches, incentives such as tax credits, and new markets for environmental goods and services. The point, he writes, is to change conservation and business “in ways that can save our natural capital—while honoring the energy, creativity and power of both.”
— Teresa Duran
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