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 Major Partners and Supporters of The Nature Conservancy
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The Nature Conservancy creates marketing alliances with businesses that share our commitment to conservation. These alliances help the Conservancy raise awareness of environmental issues and of our organization, and generate funds for conservation priorities. Partner businesses gain visibility, consumer support and loyalty through their association with one of the leading charities in the United States.
Cause-related Marketing
Cause-related marketing partnerships take many forms, but at the basic level involve the use of The Nature Conservancy’s name, logo and imagery in a corporation’s marketing programs. The Conservancy works closely with corporate partners to design marketing programs that benefit companies and our mission. If you are interested in pursuing a Cause-related Marketing partnership, please contact corporate_partnerships@tnc.org.
Examples of Cause-related Marketing partnerships include:
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Orvis
Orvis, a leading hunting and fishing retailer, offered its customers an opportunity to round up their purchases in support of The Nature Conservancy on Orvis.com during the busy holiday season.
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Organic Bouquet
Organic Bouquet donates five percent of sales from its Nature Conservancy Bouquet and 10 percent of each purchase made at www.organicbouquet.com/nature. -
General Mills
For several years, General Mills featured the Conservancy's work on the packaging of its Nature Valley granola bars. The packaging promoted different Conservancy projects, stories and messages on more than 20 million boxes and 200 million individual granola bars.
Marketing Promotions and Sponsorships
The Nature Conservancy creates sponsorship opportunities—such as promotional events and signature marketing programs. Please contact corporate_partnerships@tnc.org.
Some examples of current opportunities include:
- Flora and Fauna Photo Gallery
Each issue of The Nature Conservancy’s award-winning magazine features a six-page, full-color photo gallery showcasing stunning images from the natural world. The photo gallery is one of the publication’s most popular sections among members. With minimal text, the gallery of exquisite, professionally-shot photographs gives readers an intimate look at nature’s wonders by capturing their splendor through the art of photography.
- "Go Paperless" Campaign
Reward your customers for being savvy, environmentally-conscious consumers! For each of your customers choosing to receive an online invoice or statement, make a donation The Nature Conservancy's global forest program. By participating in our "Go Paperless Campaign," you'll decrease costs, save trees and support important conservation.
- Design for a Living World Exhibit
The Nature Conservancy is producing an ambitious traveling exhibition about design that will begin touring in spring 2009 to museums of design and contemporary art. The Conservancy has commissioned ten leading designers, including Kate Spade, Maya Lin and Yves Behar, to develop new uses for sustainably grown and harvested materials from areas where the Conservancy works. Each commission tells a unique story about these regions, the life-cycle of materials, and the power of conservation and design.
- Plant a Billion Trees campaign
The Nature Conservancy's Plant a Billion Trees campaign raises funds to restore and plant one billion trees by 2015 on 2.5 million acres of Brazil's Atlantic Forest, one of the greatest repositories of biodiversity on Earth.
- Adopt An Acre®
Adopt an Acre is a program of The Nature Conservancy that provides critical funds for rainforest protection and restoration. Each year, Adopt An Acre chooses an imperiled rainforest site that is in critical need of protection. Working with the Earth Foundation, the program connects educators and students with our efforts to save rainforests.
- Rescue the Reef®
The Conservancy's Rescue the Reef program raises funds for a number of Conservancy coral reef projects, such as our work designing and creating resilient marine protected area networks in the coral-rich area of the Pacific known as the Coral Triangle.
Nature picture credits (top to bottom, left to right): Photo © Scott Warren (Chapada dos Veadeiros National Park, Brazil); Photo © Scott Warren (Serra das Almas Natural Preserve the Caatinga, Brazil)
