Marketing & Sponsorship: Share our commitment to conservation

  Marketing & Sponsorship

Marketing Partners of The Nature Conservancy

Marketing & Sponsorship

The Nature Conservancy creates marketing alliances with businesses that share our commitment to conservation. These alliances help the Conservancy raise awareness of environmental issues and of our organization, and generate funds for conservation priorities. Partner businesses gain visibility, consumer support and loyalty through their association with one of the leading charities in the United States.

If you are interested in the following opportunties or you'd like to explore a relationship with The Nature Conservancy and meet our partnership guidelines, please contact us at corporate_partnerships@tnc.org.

Marketing Promotions and Sponsorships

The Nature Conservancy creates sponsorship opportunities—such as promotional events and signature marketing programs.

Some examples of current opportunities include:

  • Flora and Fauna Photo Gallery
    Each issue of The Nature Conservancy’s award-winning magazine features a six-page, full-color photo gallery showcasing stunning images from the natural world. The photo gallery is one of the publication’s most popular sections among members. With minimal text, the gallery of exquisite, professionally-shot photographs gives readers an intimate look at nature’s wonders by capturing their splendor through the art of photography.   

  •  "Go Paperless" Campaign
    Reward your customers for being savvy, environmentally-conscious consumers! For each of your customers choosing to receive an online invoice or statement, make a donation The Nature Conservancy's global forest program. By participating in our "Go Paperless Campaign," you'll decrease costs, save trees and support important conservation.

  • Design for a Living World Exhibit
    The Nature Conservancy exhibition about design is currently at the Cooper-Hewitt, National Design Museum in New York City and will begin a two-year, nation-wide tour in 2010. The Conservancy commissioned ten leading designers, including Kate Spade, Maya Lin and Yves Behar, to develop new uses for sustainably grown and harvested materials from areas where the Conservancy works. Each commission tells a unique story about these regions, the life-cycle of materials, and the power of conservation and design.

  • Plant a Billion Trees campaign
    The Nature Conservancy's Plant a Billion Trees campaign raises funds to restore and plant one billion trees by 2015 on 2.5 million acres of Brazil's Atlantic Forest, one of the greatest repositories of biodiversity on Earth.
     
  • Adopt An Acre®
    Adopt an Acre is a Nature Conservancy program that began in 1991 to protect the world’s most important and imperiled natural places. Each acre costs $50 to adopt. You may adopt an acre in the following locations:
     
            • Africa's Grasslands and Savannas 
            • Australia's Gondwana Link 
            • Costa Rica's Osa Peninsula 
            • United States: The Appalachians 
            • United States: Las Californias 
            • United States: The Northern Rockies 
            • United States: Southern Forests  
     
  • Adopt a Coral Reef
    The Nature Conservancy's Adopt a Coral Reef program raises funds for important coral reef projects in the Dominican Republic, Palau and Papua New Guinea.  You may adopt a coral reef for $25.
Cause-related Marketing 

Cause-related marketing partnerships take many forms, but at the basic level involve the use of The Nature Conservancy’s name, logo and imagery in a corporation’s marketing programs. The Conservancy works closely with corporate partners to design marketing programs that benefit companies and our mission.

Examples of Cause-related Marketing partnerships include:

  • Orvis
    Orvis, a leading hunting and fishing retailer, offered its customers an opportunity to round up their purchases in support of The Nature Conservancy on Orvis.com during the busy holiday season.
  • Organic Bouquet
    Organic Bouquet donates five percent of sales from its Nature Conservancy Bouquet and 10 percent of each purchase made at www.organicbouquet.com/nature.
  • General Mills
    For several years, General Mills featured the Conservancy's work on the packaging of its Nature Valley granola bars. The packaging promoted different Conservancy projects, stories and messages on more than 20 million boxes and 200 million individual granola bars.  

Nature picture credits (top to bottom, left to right): Photo © Scott Warren (Chapada dos Veadeiros National Park, Brazil); Photo © Scott Warren (Serra das Almas Natural Preserve the Caatinga, Brazil)