The Nature Conservancy. Protecting nature. Preserving life.™

“For future generations” has long been the phrase used by conservationists to explain their primary motivation for protecting the natural world. But motivation likely came from the past as well. Most of us can trace our appreciation of the natural world to an inspiring elder, educator, or in today’s age, media personality.

The videos above explore generational connections within The Nature Conservancy’s work — from a rancher who honors his father and grandfather by working to change environmental practices in Brazil to a young man whose newfound connection to nature has brought him closer to his dad. 

We all hope to inspire the next generation, just as the last generation has inspired us. What kind of legacy do you want to leave behind?