The Nature Conservancy creates marketing alliances with businesses that share our commitment to conservation. These alliances help the Conservancy raise awareness of environmental issues and of our organization, and generate funds for conservation priorities. Partner businesses gain visibility, consumer support and loyalty through their association with one of the leading charities in the United States.
If you are interested in the following opportunities or you'd like to explore a relationship with The Nature Conservancy and meet our partnership guidelines, please contact us at firstname.lastname@example.org.
Marketing Promotions and Sponsorships
The Nature Conservancy creates sponsorship opportunities — such as promotional events and signature marketing programs.
Some examples of current opportunities include:
"Go Paperless" Campaign
Reward your customers for being savvy, environmentally-conscious consumers! For each of your customers choosing to receive an online invoice or statement, make a donation to The Nature Conservancy's global forest program. By participating in our "Go Paperless Campaign," you'll decrease costs, save trees and support important conservation.
Design for a Living World Exhibit
Design for a Living World is a traveling exhibition featuring objects made from sustainable, natural materials from around the world created by ten leading designers, including Isaac Mizrahi, Maya Lin and Yves Behar. Each commission tells a unique story about these regions, the life-cycle of materials, and the power of conservation and design. The exhibition opened in May 2009 at the Cooper-Hewitt National Design Museum and will travel to four additional US markets, including the Field Museum in Chicago and the Desert Botanical Garden in Phoenix, Arizona. The Conservancy is seeking National and Local exhibition sponsors.
Plant a Billion Trees Campaign
The Nature Conservancy's Plant a Billion Trees campaign raises funds to restore and plant one billion trees by 2015 on 2.5 million acres of Brazil's Atlantic Forest, one of the greatest repositories of biodiversity on Earth.
Adopt An Acre®
Adopt an Acre is a Nature Conservancy program that began in 1991 to protect the world’s most important and imperiled natural places. Each acre costs $50 to adopt. You may adopt an acre in the following locations:
- Africa's Grasslands and Savannas
- Australia's Gondwana Link
- Costa Rica's Osa Peninsula
- United States: The Appalachians
- United States: Las Californias
- United States: The Northern Rockies
- United States: Southern Forests
Adopt a Coral Reef
The Nature Conservancy's Adopt a Coral Reef program raises funds for important coral reef projects in the Dominican Republic, Palau, The Bahamas and Papua New Guinea. You may adopt a coral reef for $25.
Cause-related marketing partnerships take many forms, but at the basic level involve the use of The Nature Conservancy’s name, logo and imagery in a corporation’s marketing programs. The Conservancy works closely with corporate partners to design marketing programs that benefit companies and our mission.
Examples of Cause-related Marketing partnerships include:
CSX Corporation: Through The Tomorrow Moves Project, CSX is donating up to $50,000 to the Conservancy for every green deed shared. Individuals can post what they're doing for the environment at The Tomorrow Proves Project website and view what others are doing.
Crystal Light gave The Nature Conservancy 100 percent of the net profits from Crystal Light powdered drink mix products sold on World Water Day, March 22, 2010 — up to $750,000. The funds will support priority river and lake projects across the U.S. to help protect key sources of clean, fresh drinking water. And a private benefit concert performed by internationally-acclaimed recording artist and nine-time Grammy award winner Sheryl Crow raised additional funds for the Conservancy’s global freshwater conservation work.
Sprint: For each purchase of a Sprint Samsung Reclaim™ from August 16, 2009 through December 31, 2009, Sprint gave $2 to the Nature Conservancy’s U.S. Adopt an Acre program. The final contribution amount equaled Sprint’s maximum commitment of $500,000 to help support the conservation of important habitat across the United States.