Decisions are being made today on how we will use our oceans for the next century. Unrestricted coastal development, pollution and destructive and unsustainable fishing are draining the ocean of marine life. A healthier ocean is one in which fish are plentiful, coral reefs thrive and beaches are beautiful. For oceans to keep sustaining us, we must find a way to sustain them.
The Nature Conservancy was the featured charity of Sports Illustrated’s “Keep Our Beaches Beautiful” campaign in 2012, and beneficiary of related events by Gilt Groupe, an online private sales site selling coveted fashions and luxury brands.
Furthermore, in 2010, for Earth Day, Gilt Groupe partnered with The Nature Conservancy and National Audobon Society to support the missions of both charities. As part of their Earth Day promotion, Gilt curated a collection of eco-friendly fashions, accessories, home goods and more that supported The Nature Conservancy. Gilt contributed $40,000 to The Nature Conservancy from it's Earth Day Collection on April 22, 2010. In addition, Gilt held a first time sale of Nature Conservancy photography prints from some of the Conservancy's favorite commissioned photographers, including Mark Godfrey. Finally, for those who became a member of Gilt Groupe between April 22 to June 30, 2010, The Nature Conservancy received $25 for the initial purchase by these new members.