During the month of March 2014, Uber contributed $1 for every ride taken in the New York metro region when riders typed in promo code “Nature” in the Uber app and then requested an UberX, UberBLACK or Uber SUV. This “Ride for a Cause” month provided a tangible way for individuals to help make a meaningful difference for our planet, one ride at a time. Contributions were used to support conservation work in New York, conserving the lands and waters on which all life depends.
About The Nature Conservancy in New York
The Nature Conservancy was founded in New York in 1951. The organization's first act of land protection was a 60-acre purchase in 1954 at the Mianus River Gorge in Westchester County. Today, the Conservancy's work spans the Empire State, from restoring more natural water levels in Lake Ontario; to conserving forest connectivity and protecting forest health in the Allegany, Adirondack and Catskill regions; to assisting coastal communities on Long Island as they plan for future storm impacts and address water pollution; to understanding the value and role of natural systems in dense urban settings such as New York City.
Uber connects riders to drivers through mobile apps, making cities more accessible, opening up more possibilities for riders and more business for drivers. Founded in 2009, Uber provides service in over 70 cities today, with an expanding global presence that brings people and their cities closer.