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PepsiCo Recycle for Nature

The Conservancy has teamed up with PepsiCo on a new partnership to inspire people to protect clean drinking water in North America through recycling. Research shows that people want to recycle as long as it’s convenient, and they care deeply about protecting water at its source--and would recycle more if it were convenient.  The Recycle for Nature program, announced in July 2014, is a five-year effort to provide greater awareness about recycling and conservation, increase access to recycling at on-the-go locations, and motivate people to recycle to protect drinking water.

Together, our goal is to improve the lands and waters where 1 in 9 Americans get their drinking water. We will impact more than 35 million people, save at least 1.2 billion gallons of water over five years, protect miles of rivers and thousands of acres linked to the health of important water resources.

PepsiCo is a sponsor of the Conservancy’s global securing water program and an enhanced digital water website that informs visitors where their water comes from and the Conservancy’s work to protect water at its source. Nearly 35 percent of rivers and 50 percent of lakes are unsafe for drinking, swimming and fishing. Yet more than 3 out of 4 Americans don’t know where their water comes from or that our water sources are facing a crisis.

As part of the partnership with PepsiCo, as more people recycle, PepsiCo will contribute more funding for water conservation work in North America. For every 0.25% point increase in the national recycling rate (as defined and tracked by the American Beverage Association), PepsiCo will contribute $31,250 in funding for water protection—up to $250,000 per year. PepsiCo will also donate additional funding to protect clean drinking water based on its recycling program points donation program. For every point donated by program participants, PepsiCo will contribute $.01, up to an additional $50,000 per year.

According to a PepsiCo national survey, 81 percent of Americans say they would recycle beverage containers at a retail location if proper bins were availalbe. At away-from-home locations, recycling bins are available only 12 percent of the time.  Recycle for Nature will help drive recycling rates while boosting conservation efforts designed to protect and improve our drinking water sources.

Click here to learn more about the Recycle for Nature program and how you can get involved to protect drinking water in your community.

The Nature Conservancy has worked with PepsiCo since 2009 when we joined together to launch five Positive Water Impact pilot projects to understand the watershed conditions and restoration opportunities associated with manufacturing plants around the world. Learn more about these projects here.


About PepsiCo

PepsiCo products are consumed one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
 
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit here.  
 
PepsiCo’s Commitment to Recycling
 
As a part of Performance with Purpose, PepsiCo’s goal to deliver sustained value to shareholders and stakeholders, the company is committed to increasing the recyclability of its packaging. Since 2010, PepsiCo has added more than 5,000 recycling systems across North America through recycling programs in more than 41 states. In 2013, PepsiCo invested in support for the operation and delivery of our recycling programs, increasing the total amount of material recycled to more than 18 million pounds and 324 million containers since 2010.
The company has also undertaken several other initiatives, including:
 
Closed Loop Fund
PepsiCo recently collaborated with Walmart and a number of other companies to establish a Closed Loop Fund that will help finance recycling programs to divert valuable raw materials from landfill.  The Fund aims to invest $100 million in recycling infrastructure projects and spur private and public funding for transforming the recycling system in the United States. The Fund will provide loans to municipalities and other organizations to fund innovative ideas to reach the goal of providing 100 percent of U.S. households with access to recycling where and when they need it.
 
School Recycle Rally
PepsiCo has been working with K-12 schools through its Recycle Rally program since 2010. The program helps teach K-12 students valuable lessons about the importance of recycling and improving our environment while providing the opportunity for valuable rewards and prizes to green their schools. Since the program began, almost 1,000 schools have participated in 35 different states and approximately 42.5 million containers have been collected.
 
Entrepreneurship Bootcamp for Veterans
Since 2010, PepsiCo has donated $1.5 million dollars to support the Entrepreneurship Bootcamp for Veterans (EBV) through 2013. Through its partnership with the Institute for Veterans and Military Families, PepsiCo has helped many veterans receive valuable training in entrepreneurship and small business management so they can build their own business and pursue their dreams. Every bottle and can recycled in a PepsiCo bin makes it possible for the company to donate funds to the EBV. Over 4.3 million pounds of recycled bottles and cans have been collected via PepsiCo Recycling to support the EBV.

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