Neutrogena® continues their support of The Nature Conservancy's freshwater conservation efforts. Through their "Every Drop Counts" campaign, Neutrogena® Naturals ambassador Kristen Bell encourages people to pledge to reduce their water usage by taking small steps in their everyday lives, such as taking a shorter shower.
"Ever since I was little, I've loved nature and being outdoors," Kristen explains. "As an adult, I want to do everything I can to make sure our resources are around for a very long time."
During the month of October 2014, Neutrogena® Naturals will contribute 10 percent of the purchase price of their purifying cream cleanser, up to $50,000, to support The Nature Conservancy's freshwater work.
Freshwater is a priority initiative for The Nature Conservancy because most people get their water from rivers and lakes, including the vast majority of the world's poorest people. Yet, half of the world's 500 most important rivers--water sources for hundreds of millions of people - are seriously depleted or polluted.*
"We're working with nature to protect water for the future," says The Nature Conservancy's Stephanie Wear, "At the Conservancy, we're protecting forests and grasslands which act as important water filters and restoring floodplains that act as sponges and redirect water into our groundwater, so that we secure drinking water for years to come."
Source: *World Commission on Water for the 21st century
Neutrogena® Naturals started supporting the Conservancy's U.S. freshwater programs in 2012. In addition to financial support, Neutrogena® Naturals employees and Brand Ambassador Kristen Bell volunteered their time to help restore the coastal wetlands at Ballona Wetlands Ecological Reserve. The wetlands act as a filter to help clean water and as a sponge to help buffer the local community from flooding. Learn more about how the Conservancy and Neutrogena® Naturals are helping to protect freshwater and how you can join in the effort to conserve water:
Every Drop Counts
Neutrogena® Naturals brand ambassador Kristen Bell talks about the importance of clean water.
Learn more about how you can help conserve water in your daily life.
Restoring The Ballona Wetlands
Volunteers removed an estimated 35 bags of trash and 500 pounds of invasive plants from the ecological reserve.
Neutrogena® Naturals brand ambassador Kristen Bell helps protect the Ballona Wetlands.
Part of restoring the wetlands involves removing invasive species and planting native coastal plants.
Volunteer with the Conservancy to help protect water sources. Find a volunteer event in your area.
Our interactive platform, Liquid Courage, will help you unearth your water source, learn more about water use and find ways to address global water challenges. Dive in.
A watershed is an area of land that drains rain water or snow into one location such as a stream, lake or wetland. Learn how the Conservancy is working to protect freshwater ecosystems.