Neutrogena® Naturals and brand ambassador Kristen Bell are working with the Conservancy to help educate and encourage people to reduce water usage by taking small steps in their everyday lives, such as reducing the water used while cleansing your face.
"Ever since I was little, I've loved nature and being outdoors," Kristen explains. "As an adult, I want to do everything I can to make sure our resources are around for a very long time."
During the month of April 2015, Neutrogena® Naturals will contribute $1 for every pledge consumers make to saving water. The Company will contribute up to $50,000 to support The Nature Conservancy's freshwater work. To learn more about our work together, visit Neutrogena® Naturals Do Good.
Freshwater is a priority initiative for The Nature Conservancy. Most people get their water from rivers and lakes, including the vast majority of the world's poorest people. Yet, half of the world's 500 most important rivers - water sources for hundreds of millions of people - are seriously depleted or polluted.* The Conservancy is protecting forests and grasslands which act as important water filters, and restoring floodplains that act as sponges and redirect water into our groundwater - helping to secure drinking water for years to come.
Source: *World Commission on Water for the 21st century
Neutrogena® Naturals started supporting the Conservancy's U.S. freshwater programs in 2012. In addition to financial support, Neutrogena® Naturals employees and Brand Ambassador Kristen Bell volunteered their time to help restore the coastal wetlands at Ballona Wetlands Ecological Reserve. The wetlands act as a filter to help clean water and as a sponge to help buffer the local community from flooding. Learn more about how the Conservancy and Neutrogena® Naturals are helping to protect freshwater and how you can join in the effort to conserve water:
Every Drop Counts
Neutrogena® Naturals brand ambassador Kristen Bell talks about the importance of clean water.
Learn more about how you can help conserve water in your daily life.
Restoring The Ballona Wetlands
Volunteers removed an estimated 35 bags of trash and 500 pounds of invasive plants from the ecological reserve.
Neutrogena® Naturals brand ambassador Kristen Bell helps protect the Ballona Wetlands.
Part of restoring the wetlands involves removing invasive species and planting native coastal plants.
Volunteer with the Conservancy to help protect water sources. Find a volunteer event in your area.
Our interactive platform, Liquid Courage, will help you unearth your water source, learn more about water use and find ways to address global water challenges. Dive in.
A watershed is an area of land that drains rain water or snow into one location such as a stream, lake or wetland. Learn how the Conservancy is working to protect freshwater ecosystems.