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Neutrogena® Naturals

Conserving Freshwater

Neutrogena® continues their support of The Nature Conservancy's freshwater conservation efforts. Through their "Every Drop Counts" campaign, Neutrogena® Naturals ambassador Kristen Bell encourages people to pledge to reduce their water usage by taking small steps in their everyday lives, such as taking a shorter shower.

"Ever since I was little, I've loved nature and being outdoors," Kristen explains. "As an adult, I want to do everything I can to make sure our resources are around for a very long time."

During the month of October 2014, Neutrogena® Naturals will contribute 10 percent of the purchase price of their purifying cream cleanser, up to $50,000, to support The Nature Conservancy's freshwater work. 

Freshwater is a priority initiative for The Nature Conservancy because most people get their water from rivers and lakes, including the vast majority of the world's poorest people. Yet, half of the world's 500 most important rivers--water sources for hundreds of millions of people - are seriously depleted or polluted.*

"We're working with nature to protect water for the future," says The Nature Conservancy's Stephanie Wear, "At the Conservancy, we're protecting forests and grasslands which act as important water filters and restoring floodplains that act as sponges and redirect water into our groundwater, so that we secure drinking water for years to come."

Source: *World Commission on Water for the 21st century

 


Conserving Freshwater with Kristen Bell

Kristen Bell Shared the following conversation around freshwater:

Q: Why have you taken up the cause of clean water?

KRISTEN BELL: I think it's often thought of as a problem within the rest of the world that there isn't clean water, but people don't realize how close to home it hits until you really investigate our resources and how they are diminishing. I really want to make people aware of that which is why I am thrilled that Neutrogena Naturals has partnered with The Nature Conservancy to bring awareness to domestic water issues in order to educate people on how they can make a difference.

Clean water and water in general is not an endless resource and I want future generations to not suffer from these developments--which is why I think that raising the awareness about how we can help conserve for future generations has become so important to me.

Q: Is there a place in nature that's special to you?

KRISTEN BELL: Los Angeles is such a fast pace lifestyle and I run at such a speed, but I think that when I was on the top of the Chugach Mountains and Mount Alyeska, I quickly realized that there is such a good balance that comes from taking a moment to be one with nature.  That experience of taking a step back for reflection made me want to preserve those environments and moments so that other generations can be given the opportunity to find the same value in our parks and open spaces.  All of the beauty that those moments provide on both a personal and community level in order to cherish and find value in the simple things around us. These types of experiences have really opened my eyes and have driven me to get involved.

Q: What would you encourage people to do about this issue?

KRISTEN BELL: It's actually really simple as there are solutions around every corner. The tiny choices we make on a daily basis really do add up! You can save so many gallons just by taking one to five minutes off of your shower or by shutting the faucet off while you are shaving or while brushing your teeth.  This has a huge impact on a yearly basis when you consider thousands of households doing the same thing when it comes to basic every day activities. All we have as human beings is our collective intelligence so once you are aware, you can capitalize on the power of banding together to make a difference, and begin to see a big dynamic shift.

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