Home to one-third of all species, the Amazon Rainforest is the planet’s greatest reserve of life forms. Probably no other place is more critical for human survival than the Amazon. Nearly the size of the continental United States, the Amazon Rainforest is the largest remaining tropical forest on our planet.
Through the “Give, Get and Save the Rainforest” shopping pass promotion, a component of the “A Magical Journey: Brasil” campaign, Macy’s customers and associates helped raise more than $3 million for our work in the Brazilian Amazon Rainforest. The funds were raised through the sale of a $3 shopping pass from May 13-31, 2012 in Macy’s stores across the country. Macy’s contributed 100% of every $3 to the Conservancy.
In addition, from April 24-July 15, 2012, the Conservancy’s Brazilian Amazon rainforest program received 10% of the sale price of every product sold within the O Mercado, a specially curated shop featuring merchandise from Brazil in 299 of Macy’s 800 stores nationwide and on macys.com.