Harley-Davidson, Inc. is working with The Nature Conservancy to help restore the world’s critical forests through the Conservancy’s Plant a Billion Trees program. Renew the RideTM is a global initiative to help preserve the great outdoors for future generations of riders, and mobilize Harley-Davidson’s global community of riders to raise funds to help plant 50 million trees worldwide by 2025.
Through this initiative and along with the Harley-Davidson Foundation, they support the planting of trees across several geographies. The first is in Brazil’s Atlantic Rainforest, one of the most beautiful and diverse rainforest habitats in Brazil – 500 years ago it covered approximately 330 million acres (about twice the size of Texas), but today more than 85% of this forest has been cleared and what remains is highly fragmented. Others are located across the United States, where they are supporting the planting of longleaf pine seedlings, a prized lumber species considered the “redwood of the east” due to its size and longevity. The longleaf pine ecosystem, which reaches across nine states from Virginia to Texas, is one of the Conservancy’s highest conservation priorities in North America.
For more information, read the original press releases about the Harley-Davidson and Nature Conservancy partnership and Harley-Davidson’s goal to help plant 50 million trees through Renew the Ride.