Harley-Davidson is supporting The Nature Conservancy’s reforestation efforts in the Atlantic Forest of Brazil through the Plant a Billion Trees campaign. Harley-Davidson is kicking off its Renew the RideTM initiative by supporting the planting of 110,000 trees in celebration of the company’s 110th anniversary.
The Atlantic Forest of Brazil is one of the most beautiful and diverse rainforest habitats - 500 years ago it covered approximately 330 million acres (about twice the size of Texas), but today more than 85% of this forest has been cleared and what remains is highly fragmented. Despite its diminished state, the Atlantic Forest still ranks as a global conservation priority. Although it is just a small fraction of the size of the great Amazon rainforest, the Atlantic Forest still harbors a range of biological diversity similar to that of the Amazon. The Nature Conservancy, which has been working in the Atlantic Forest since 1991 with a wide range of partners, has an ambitious plan to protect and restore 30 million acres of this magnificent forest by 2015.
In addition to the support of the Plant a Billion Trees campaign, Harley-Davidson’s website includes more program information and how to donate directly to the Conservancy. At its 110th Anniversary celebration in Milwaukee this summer, Harley-Davidson – with The Nature Conservancy – will co-host a booth for the Renew the RideTM initiative and provide attendees with ways to contribute to, and learn more about, the program.
Read the press release about the Harley-Davidson and Nature Conservancy partnership.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.